
Joe Fox: Do you know what? We are going to seduce them. We’re going to seduce them with our square footage, and our discounts, and our deep armchairs, and…
Kevin: Our cappuccinos!
Joe Fox: That’s right. They’re going to hate us at the beginning, but…
Kevin: … we’ll get ’em in the end.
Joe Fox: Do you know why?
Kevin: Why?
Joe Fox: Because we’re going to sell them cheap books and legal addictive stimulants.
You’ve Got Mail screenplay by Nora Ephron Continue reading Coffee: the opiate of the masses?