Lessons from sport 2: NFL at Wembley – it’s all about the fans and TV audience

“Football is a context where watching becomes doing – not in the aerobic sense, because watching a game, smoking your head off while doing so, drinking after it has finished and eating chips on the way home is unlikely to do you a whole lot of Jane Fonda good … But when there is some kind of triumph, the pleasure does not radiate from the players outward until it reaches us at the back of the terraces… The joy we feel on occasions like this is not a celebration of others’ good fortune, but if our own.”

Fever Pitch by Nick Hornby 

Thank you SportTechie.com for this pic.
Thank you SportTechie.com for this pic.

I shaded my eyes from the bright October sunshine. It was so warm, my jeans were burning my legs. From my seat overlooking the 50 yard line, I waved my yellow Jacksonville Jaguar flag, trying to muster some enthusiasm for the 4.5 hour game ahead.

I’m sure I hid it well from our American buddies, but inside I was less a crazed fan, and more an enthusiastic student of crowd anthropology. Continue reading Lessons from sport 2: NFL at Wembley – it’s all about the fans and TV audience